I was always a bit turned-off by trainers trying to use military examples for selling. Now I know how valuable the analogies to business are. Art’s combat ordeal has given him a way to get to the heart of what’s important in both business and life. I have a new definition of professionalism. - (R.T., Dallas)

No sales training program we have ever run has made such a big impact on the field. It’s one thing for our people to rave about training – it’s another altogether to be able to quickly measure tangible results. We will be doing your program for as long as I am here! - (K.J., Stockholm)

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